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Leadership Team

Meet our Senior Leadership Team

Our senior leadership team ensure that every project and programme is delivered with quality, innovative thinking and with an eye on the future. They define and deliver the vision and direction of the company. They support our clients’ journey to decarbonisation and ensure we accelerate their advantage.

Craig Wilson

Craig Wilson

Position - Chief Executive Officer

Craig joined WAE in November 2013, and in his capacity as CEO has seen the business successfully grow in automotive and motorsport, as well as apply the company’s technology and expertise into ... Read more

Alistair Ball

Alistair Ball

Position - Chief Financial Officer

With over 20 years’ experience in finance leadership within the engineering technology sector, Alistair Ball has joined WAE as Chief Financial Officer. Alistair comes from his role as CFO for ... Read more

James Colgate

James Colgate

Position - Chief Strategy Officer

James joins the WAE Executive Management Team as Chief Strategy Officer with responsibility for the design and execution of the company’s strategic growth plan. His role includes working with ... Read more

Sam Coughlin

Sam Coughlin

Position - Chief Operations Officer

Sam Coughlin is the Chief Operations Officer for Williams Advanced engineering, Sam is responsible for the organisational operations and delivery across the WAE business. Sam brings over 20 ... Read more

Rupert Finch

Rupert Finch

Position - General Counsel

Rupert joins us from Johnson Matthey Plc, where he spent 11 years. In the last 2 years he was Sector General Counsel for New Markets supporting amongst other areas its fuel cells, green hydrogen ... Read more

Paul McNamara

Paul McNamara

Position - Technical Director

Paul is responsible for overseeing the overall technical management and delivery of the company’s expanding range of projects in the automotive, motorsport, energy, defence and civil aerospace ... Read more

Celina Sykes

Celina Sykes

Position - HR Director

Celina Sykes has joined the Senior Leadership team as HR Director with a brief to develop and implement the company’s HR strategy for the continuous development, improvement and growth of the ... Read more

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