INDUSTRIAL AND PRODUCT DESIGN

ADVANCED ENGINEERING / Capabilities & Technologies / Industrial & Product Design

‘CREATIVE DESIGN MEETS WORLD CLASS ENGINEERING’

At WAE, we offer a product development process like no other. By blending the skills of our product design team with our industry leading engineering, data science, manufacturing, procurement & strategy departments, we are confident in solving any challenge thrown our way to deliver innovation across any sector.

Our products are distinctive.   Our products are innovative.   Our products are engineered to perfection.

Capabilities

INDUSTRIAL / PRODUCT DESIGN

Within WAE, there’s a deep-rooted desire to find problems, understand them, then solve them in ways the world has never seen. This mindset has helped produce game changing products such as Aerofoil & Babypod.

Reviewing user requirement, aesthetics, technologies and methods of manufacture, our industrial designers work with you to improve your offering and create an advantage.

Whether you’re looking for small incremental improvements, something conceptually novel, or want to create products of the future, we believe our ability to help you innovate is unrivalled.

Be it through function, material or overall concept, there are many ways our team can experiment to develop new products & technologies. Combining creative thinking with some of the smartest minds in engineering, we aim to produce products that turn industries on their head and better the world we live in.

USER EXPERIENCE & HUMAN PERFORMANCE

WAE was born out of motorsport, a discipline in which understanding how to get the best out of people is as heavily scrutinised as the engineering fundamentals of a vehicle. As a business we have utilised this unique human centred approach to help Karen Darke win a Paralympic Gold Medal in hand bike, develop revolutionary aircraft seating and ensure new-born babies can be transported in safety & comfort during an emergency.

We delve deep into the user on every project, mapping out their journey through interviews, usage & ergonomic studies, experimentation, data analytics & even custom fitting to ensure the experience is flawless every time.

WHAT MAKES US DIFFERENT

BORN FROM MOTORSPORT

Born from one of the most innovative teams to exist in Formula 1, WAE has a key strength of ingenuity, problem solving and creative solutions. We’re competitive by nature and always strive to deliver the best.

USER CENTERED PERFORMANCE

With a track record of developing products at the highest end of human performance, we take the interaction between user and product seriously. All our projects start with gaining an in depth understanding of how the product will be used.

INTEGRATED DESIGN WITH WORLD LEADING SPECIALISTS

With so many great minds under one roof we are uniquely positioned at WAE to offer an integrated design process like no other. From the offset we identify the world-leading specialists within our business best suited to support your project.

CREATIVITY BACKED BY DATA

Creativity and Data don’t naturally go hand in hand, but even the most abstract ideas need validation. We use data to find challenges, validate concepts & refine our products, leaving you with the optimal solution.

Case Studies

INDUSTRIAL / PRODUCT DESIGN
AEROFOILS
AEROFOILS

Aerofoil Energy and Williams Advanced Engineering have jointly developed Aerofoil, a new device that attaches onto a supermarket refrigerator shelf, to keep more of the cool air inside the refrigerator cabinet. It is retrofittable to existing ... Read more

AIRCRAFT INTERIORS
AIRCRAFT INTERIORS

Williams Advanced Engineering and JPA Design have joined together to revolutionise future aircraft interiors through the application of world class design and Formula One-derived technology. As airlines invest in new, lighter aircraft made of Read more

BROMPTON ELECTRIC
BROMPTON ELECTRIC

Having brought innovation to four and even six-wheeled racers over 40 years in motorsport, Williams has now lent its technology to two wheels. Brompton, manufacturer of the iconic folding bike, engaged Williams Advanced Engineering in 2017 to Read more

ESC SCOOTER
ESC SCOOTER

WAE worked with the Electric Scooter Championship (eSC) to develop the S1-X initial race scooter which will be used in their first race series. Read more

GB Snowsport
GB Snowsport

GB Snowsport and WAE have teamed up in support of the country's quest for Paralympic success at the Games and across the 2021/22 winter season. Read more

REFEYN
REFEYN

Refeyn, a University of Oxford Chemistry Department spin out company, received a £1 million equity investment from the Foresight Williams Technology EIS Fund in March 2019 as part of a £2.55m round. Refeyn has created a new technology ... Read more

TAKE COVER
TAKE COVER

Williams Advanced Engineering is working with the UK’s Defence Science and Technology Laboratory (Dstl) and Defence and Security Accelerator (DASA) to develop innovative battlefield shelter protection for troops using Formula One-derived ... Read more

USER EXPERIENCE & HUMAN PERFORMANCE
GB Snowsport
GB Snowsport

GB Snowsport and WAE have teamed up in support of the country's quest for Paralympic success at the Games and across the 2021/22 winter season. Read more

KAREN DARKE
KAREN DARKE

Marking Williams Advanced Engineering’s first entry into the sports equipment market is a state-of-the-art hand cycle for disabled athletes that uses Formula One-bred design principles – and has been proven at the highest level of ... Read more

To discuss how WAE can help you deliver world-class power performance in your products, please contact us