Innovation Investments

Innovation Investments

Sainsbury’s has committed to investing £1 billion towards becoming a net zero business by 2035. While 70% of this target can be achieved using existing solutions, a 30% gap remains where new technologies and solutions need to be identified, tested and deployed.

Sainsbury’s Innovation Investments – working with Williams Advanced Engineering (WAE) – embraces the need for these ground-breaking net zero technologies.

Sainsbury’s Innovation Investments (S2I) will invest in early-stage companies who are developing new and disruptive technologies that can support Sainsbury’s net zero goals.

S2I will look to deploy at least £5m over four years with initial investments up to £500k with potential to expand further. It will lead or co-invest alongside other investors.

As part of the investment Sainsbury’s will trial the technologies within its operations with potential for wider estate roll-out.

Companies will also benefit from WAE’s investment experience receiving technology development, product, manufacturing and supply chain guidance, and introductions to WAE’s partners and co-investors.

Investment criteria
  • UK headquartered companies or companies with a UK base
  • Technologies that have the potential to be deployed across Sainsbury’s operations
  • Post “proof of concept” stage
  • Pre- or post-revenue
  • Pre-seed, Seed or Series A stage

Technology types


Energy efficiency, on-site renewable technology, energy storage, energy management, transition to EV.


Operational efficiency, alternative fuels, delivery solutions, transition to EV.

Heating & cooling

HVAC, clean transport refrigeration, low GWP refrigerants, small AC systems, zero emission fridges.

Water & Food waste

Waste reduction, recycling, water harvesting, sensors, demand prediction.

Enquire here

If you would like to discuss this funding opportunity, please fill out and submit the contact form below.