Innovation Investments

Innovation Investments

Sainsbury’s has committed to investing £1 billion towards becoming a net zero business by 2035. While 70% of this target can be achieved using existing solutions, a 30% gap remains where new technologies and solutions need to be identified, tested and deployed.

Sainsbury’s Innovation Investments – working with WAE – embraces the need for these ground-breaking net zero technologies.

Sainsbury’s Innovation Investments (S2I) will invest in early-stage companies who are developing new and disruptive technologies that can support Sainsbury’s net zero goals.

S2I will look to deploy at least £5m over four years with initial investments up to £500k with potential to expand further. It will lead or co-invest alongside other investors.

As part of the investment Sainsbury’s will trial the technologies within its operations with potential for wider estate roll-out.

Companies will also benefit from WAE’s investment experience receiving technology development, product, manufacturing and supply chain guidance, and introductions to WAE’s partners and co-investors.

Investment criteria
  • European headquartered companies or companies with a European base.
  • Technologies that have the potential to be deployed across Sainsbury’s operations
  • Post “proof of concept” stage
  • Pre- or post-revenue
  • Pre-seed, Seed or Series A stage

Technology types


Energy efficiency, on-site renewable technology, energy storage, energy management, transition to EV.


Operational efficiency, alternative fuels, delivery solutions, transition to EV.

Heating & cooling

HVAC, clean transport refrigeration, low GWP refrigerants, small AC systems, zero emission fridges.

Water & Food waste

Waste reduction, recycling, water harvesting, sensors, demand prediction.

Enquire here

If you would like to discuss this funding opportunity, please fill out and submit the contact form below.

For technical issues, please contact